Walmart: Reintroducing Forgotten Superfoods, From Rural India To Global India.
, by saikat dutta, 1 min reading time
In 2022, the founder, Mr. Ravi Goel and I established Danodia Foods in Solan, Himachal Pradesh. We collaborated with local millet farmers to source top-quality grains. Our mission was two-fold: provide customers with delicious, yet nutritious millet products while boosting farmers’ incomes. We started selling online and in Tier 1 cities, however growth was slow; we lacked business strategy and distribution networks. Passion alone was not enough to succeed in this competitive market.
Link to the article: https://www.walmartvriddhi.org/making-millets-fashionable-again/
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